Purpose or Peril? The Paradox of Restrictive Masculinity and Men's Mental Health
Insights from the State of American Men 2025 Report

"I'm good," men repeatedly declare in a classic Pepsi Max commercial, after various self-inflicted, clumsy accidents, despite clearly being injured. While played for laughs, this commercial touches on a profound truth: men are often conditioned to avoid vulnerability, a tendency that has serious implications for their physical and mental health. Society has long reinforced the idea that "real men" don't show weakness, a notion humorously exaggerated in this ad.
This ingrained societal expectation is at the heart of what the new "State of American Men 2025" report, building on Equimundo's 2023 study, terms "restrictive masculinity." This concept refers to a restrictive set of masculine norms. While these narrow masculine ideals might offer a perceived sense of purpose, they are deeply detrimental to men's mental health, leading to isolation and despair. Redefining manhood is crucial for a healthier society, moving beyond these rigid expectations to embrace a more authentic and emotionally intelligent understanding of masculinity.
Defining Restrictive Masculinity: Rules of the Game
Restrictive masculinity, as elaborated in the report, is defined as a "set of masculine norms that demand emotional stoicism, dominance, and self-reliance" (Gupta, p. 21). These aren't just abstract ideas; they are lived realities shaping men's perceptions of themselves and others. The "Masculinities and Mental Health in Young Men" document further highlights how traditional masculine norms, such as toughness and self-reliance, influence young men's attitudes and behaviors (Seidler, p. 5). These internal pressures often manifest in outward behaviors and beliefs that reinforce a narrow view of manhood and may be linked to data associated with controlling individuals in their lives.
This is reflected in the concerning shifts in the "State of American Men 2025" (SAMR) data between 2017 and 2025, particularly regarding control and power dynamics in relationships. For instance, a striking 55% of men in 2025 agree with the statement, "If a guy has a girlfriend or a wife, he deserves to know where she is all the time," up from 46% in 2017 (Gupta, p. 22). Similarly, agreement with the statement: "A man should always have the final say about decisions in his relationship or marriage" rose from 34% in 2017 to 42% in 2025 (Gupta, p. 22). Even the belief that "A gay guy is not a real man" saw an increase, from 29% to 38% in the same period (Gupta, p. 22).
The prevalence of these ideas is not uniform across all demographics. The report highlights that Black men are 2.3 times as likely and Hispanic men 1.4 times as likely to adhere to these restrictive norms compared to White men (Gupta, p. 23). This underscores how intersecting factors like economic exclusion can intensify adherence to these ideals, as minority men may assert traditional masculinity as a "survival mechanism against racism" while simultaneously creating "barriers to healthcare access and emotional expression" (Griffith, p. 287).

The Crushing Weight: Mental Health Impacts
The consequences of being confined by these rigid masculine norms are severe, particularly for mental health. The report's most alarming finding reveals that "Men adhering to these restrictive masculine norms are 6.3 times as likely to report having thought about suicide in the past two weeks" (Gupta, p. 25). This statistic alone should serve as a stark wake-up call, emphasizing the silent crisis unfolding due to these rigid expectations.
Economic anxiety plays a significant role in exacerbating these mental health issues. The report draws a clear line between financial insecurity and adherence to these conventional masculine ideals: men facing high economic anxiety are 1.8 times more likely to adopt these narrow masculine ideals (Gupta, p. 25). This creates a dangerous feedback loop for mental well-being, where external pressures to be a provider clash with unstable economic realities, undermining men's sense of self and leading to profound distress. The Movember document notes that traditional masculine norms around self-reliance can prevent men from seeking help, even when experiencing severe symptoms of mental ill-health like depression or suicidality (Seidler, p. 5; Addis & Mahalik, p. 5). This internal struggle is further highlighted by the finding that 63% of men wish they were more masculine (Gupta, p. 24). This feeling of "not man enough" is particularly pronounced in men experiencing economic anxiety, who are twice as likely to express this desire (Gupta, p. 24). It's also most acute among Gen Z men (18-24 years old) (Gupta, p. 24). This pervasive sense of inadequacy, fueled by societal expectations and economic pressures, contributes to a vicious cycle of mental distress.
The Paradox of Purpose: A Complicated Reality
One of the most counterintuitive findings in the "State of American Men 2025" report is the paradoxical relationship between adherence to these conventional masculine ideals and a sense of purpose. "The more men and women report endorsing Man Box ideals, the more likely they are to feel a sense of purpose in life" (Gupta, p. 26). This suggests that for some, these prescriptive notions of manhood provide a clear, albeit rigid, framework for identity and social acceptance, which can be mistaken for genuine purpose. In a world that often lacks clear pathways or stable identities, the strict rules and expectations of restrictive masculinity can offer a deceptive sense of order and belonging (Vandello et al., 2023, p. 2; Valsecchi et al., 2023, p. 146). By conforming to these established roles—being tough, self-reliant, and dominant—men may gain perceived social validation and a sense of fitting in, which can feel like a meaningful direction in life (Vandello et al., 2023, p. 2; Wong & Wang, 2022, p. 5). However, this "purpose" is often superficial, rooted in external validation and a fear of deviating from the norm, rather than a genuine alignment with internal values or authentic self-expression (Valsecchi et al., 2023, p. 159; Wong & Wang, 2022, p. 8).
However, this perceived purpose stands in stark contrast to the authentic meaning found in caregiving roles. The report highlights that fatherhood significantly boosts men's sense of purpose, with fathers being 1.3 times more likely to report feeling a sense of purpose compared to men without children (Gupta, p. 27). This points to genuine avenues for meaning beyond restrictive roles, emphasizing the importance of distinguishing between superficial 'purpose' derived from conformity and deep, authentic purpose found in connection and care. As one father in the study shared, "There's no adrenaline rush like seeing [my kids] succeed... I'm just making sure I pour into them, and when you see the results or see them say something you might have said, or a habit you might have had that is beneficial, that's the good" (Gupta, p. 27). This connection and investment in others offer a more fulfilling and sustainable sense of purpose than the rigid ideals of conventional masculinity.
Breaking the Mold: Towards a Healthier Masculinity
To foster a healthier society, it is crucial to advocate for a broader, more compassionate definition of masculinity that embraces emotional expression, vulnerability, and genuine connection. The Movember document emphasizes that promoting help-seeking and challenging masculine norms can lead to "healthy, strength-based approaches for young men" (Seidler, p. 2).
There is a pressing need for better mental health resources tailored specifically for men and for creating safe spaces where men are willing to be vulnerable. This means moving beyond generic approaches and developing "male-sensitised interventions and programmes" that acknowledge the vital role of masculinities in young men's attitudes and behaviors (Seidler, p. 318). The Movember document outlines programs like "Ahead of the Game," which has been effective in improving mental health literacy and resilience among young men in sporting contexts, particularly those from low socioeconomic backgrounds (Vella et al., p. 153).
Ultimately, a societal shift is required to dismantle these restrictive masculine ideals and celebrate diverse forms of masculinity. This involves collective action to challenge the pervasive social messaging that perpetuates rigid expectations and to create environments where young men feel seen, supported, and free to express their full emotional range.
Conclusion: A Way Forward for American Men
The SAMR report delivers a powerful message: Rigid masculine norms are indeed crushing American men, leading to increased economic anxiety, social isolation, and heightened suicidal ideation. Yet, amidst these alarming trends, there is a clear and hopeful path forward. As the report concludes, "This is a real moment for us to shift the narrative so that we promote a caring version of manhood, one that values healthy connection... and that values men's mental health" (Gupta, p. 63).
By recognizing the detrimental effects of conventional masculinity and embracing the authentic sense of purpose found in connection and care, we can begin to dismantle these narrow ideals. This requires a concerted effort from researchers, clinicians, policymakers, and society at large to challenge outdated ideas of manhood, promote emotional literacy, and support initiatives that foster healthier, more inclusive masculinities. It's time to encourage men to put down the heavy burden of impossible expectations and step into a future where strength is found not in stoicism, but in vulnerability, connection, and genuine well-being.
*Note: I used AI generated images within the text above. It is my preference to have images to break up the text. I hope they are not too distracting. They don’t always come out the way I’d like, but I’m learning.
References
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